LAS VEGAS — Coupa used its Encourage 2026 convention this week to showcase a broad push into AI-driven provide chain administration, as executives from main world producers detailed how digital sourcing and community optimization instruments are serving to corporations scale back prices, speed up procurement choices and handle more and more risky logistics networks.
Throughout the opening keynote on the Coupa Encourage 2026 convention on Tuesday, CEO Leagh Turner unveiled new AI-focused merchandise, together with the launch of Coupa Compose and Coupa Catalyst, whereas additionally asserting the acquisition of AI-based clever doc processing firm Rossum.
Turner mentioned world provide chains are getting into a brand new part the place automation, AI brokers and knowledge orchestration have gotten central to procurement and logistics operations.
“As a result of in a world of fixed change, world commerce, advanced provide chains, shifting job roles, the benefit now not comes from laborious work,” Turner mentioned throughout the keynote. “It comes from intelligence, orchestration, and automation.”
Coupa is a cloud-based, AI-native platform designed for complete spend administration and provide chain optimization.
Coupa executives mentioned their platform has processed greater than $10 trillion in cumulative spend over the previous 20 years and plans to develop its AI capabilities throughout procurement, invoicing and provide chain workflows.
The convention, held Monday by way of Wednesday at ARIA Resort & On line casino in Las Vegas, introduced collectively tons of of procurement, finance and provide chain executives targeted on spend administration, sourcing and provide chain know-how.
Turner mentioned the Rossum acquisition brings a purpose-built, AI-first structure that strikes past legacy OCR know-how Coupa.
“The mixed worth of Coupa and Rossum has been confirmed in AP and invoicing, and we see large future worth in making use of Rossum’s T-LLM and AI-first know-how throughout the Coupa platform,” Turner mentioned in a press release. “We’ve been capable of ship over $300 billion in buyer financial savings over the previous 20 years. With Rossum, we consider we may help them save the following $300 billion in 5 with a system of determination and intelligence that’s unequalled.”
The launch of Coupa Compose goals to supply a complete surroundings to construct, handle, and orchestrate a digital workforce of AI brokers, reworking how work is executed throughout procurement, finance, and provide chain.
“With Coupa Compose, we’re empowering our prospects to simply construct, deploy, orchestrate and join agentic AI by way of our core platform — no migrations, no new code, simply instantaneous AI agent activation grounded in our proprietary dataset that generates enterprise outcomes others can’t match,” Salvatore Lombardo, Coupa’s chief product and know-how officer, mentioned.
Turner emphasised that AI and automation instruments are being positioned as decision-support techniques reasonably than replacements for procurement and provide chain staff.
“This isn’t about changing folks,” Turner mentioned throughout the keynote. “Because of this we’re going to remove the work that no person ought to have ever completed within the first place.”
Grupo Bimbo, M. Dias Branco use digital provide chain fashions to enhance profitability
A lot of the convention dialogue centered on how producers are utilizing digital modeling and scenario-planning instruments to answer shifting commerce insurance policies, risky transportation markets and more and more advanced world manufacturing networks.
Executives from Grupo Bimbo and M. Dias Branco mentioned how community optimization has turn into more and more necessary as corporations develop by way of acquisitions and world progress.
Jose Ramos, Grupo Bimbo’s director of provide chain transformation, mentioned the bakery large’s community consists of about 200 manufacturing websites, greater than 100 co-manufacturers and roughly 157,000 supply routes serving 3 million factors of sale globally.
“We began utilizing Coupa due to this complexity,” Ramos mentioned. “The community itself is absolutely advanced, so we would have liked a software that helped us arrange, perceive and enhance the best way we had been working with that complexity.”
Rogério Neto, logistics, industrial and tax community supervisor at M. Dias Branco, mentioned the Brazilian meals producer has accomplished seven acquisitions since 2003, forcing the corporate to combine a number of manufacturing and distribution techniques.
“Once we purchase these corporations, they arrive with their very own agenda, their very own tradition, and they don’t have synergy, standardization, with something that now we have already on our firm,” Neto mentioned. “So it’s a sea of alternative that we will go and attempt to assault.”
Executives mentioned digital community fashions are serving to corporations make quicker choices round transportation flows, stock placement, plant places and manufacturing allocation.
M. Dias Branco mentioned its optimization efforts helped scale back cost-to-serve by 14% for cookies and 24% for pasta merchandise.
Jabil accelerates procurement and logistics sourcing choices utilizing digital sourcing instruments
In the meantime, executives from Jabil mentioned how AI-powered sourcing optimization instruments have remodeled the corporate’s logistics procurement operations.
The session, titled “From weeks to hours: How Jabil remodeled logistics sourcing with Coupa CSO,” featured Ryan Johnson, Jabil’s director of oblique procurement know-how and Source2Pay, alongside Heidi Banks, vp of world oblique procurement.
Jabil operates greater than 100 manufacturing and provide chain amenities throughout over 25 nations and employs roughly 135,000 to 140,000 staff globally. The corporate manufactures electronics assemblies, healthcare gadgets, automotive elements and knowledge heart infrastructure merchandise.
Banks mentioned logistics sourcing had traditionally relied closely on spreadsheets and guide evaluation, limiting the corporate’s means to guage transportation eventualities throughout its world community.
Johnson mentioned Coupa’s sourcing optimization platform now permits Jabil to research thousands and thousands of transportation combos in a fraction of the time beforehand required.
“Now, with CSO, it takes hours simply on this evaluation part, from weeks to hours on that evaluation part,” Johnson mentioned. “We will do 50-plus eventualities as we see match inside our completely different sourcing occasions.”
Jabil mentioned the sourcing transformation generated roughly $25 million in logistics financial savings and price avoidance whereas decreasing sourcing cycle instances by about one month.
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