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Home»Equipment»3-way combo emerges for digital load matching: DAT, AscendTMS and Convoy
Equipment

3-way combo emerges for digital load matching: DAT, AscendTMS and Convoy

January 7, 2026No Comments5 Mins Read
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3-way combo emerges for digital load matching: DAT, AscendTMS and Convoy
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The Convoy tech stack acquired by DAT, which up to now had not but made a notable affect on the firm recognized largely for its load board, is being built-in into the AscendTMS transportation administration system, a big step in its revival.

AscendTMS is thought largely as serving small to medium sized brokers and carriers with its TMS providing. It has a small base of shipper purchasers as effectively.

Tim Higham, the CEO of AscendTMS, stated in an electronic mail to BigRig that the combination of the Convoy Platform into AscendTMS, which was developed at now-shuttered digital brokerage Convoy, “is likely one of the most complete we’ve ever carried out with any companion.” It has gone reside and is on the market to AscendTMS clients.

There are all kinds of different software program options obtainable by means of the AscendTMS system; for instance, Higham stated the TMS connects to about 90 factoring firms together with Love’s Journey Facilities.  

‘OId’ Convoy was in Ascend earlier than

What Higham known as the “outdated” Convoy had been obtainable by means of AscendTMS earlier than the digital dealer closed its doorways in October 2023. The Convoy platform was offered to Flexport which flipped it comparatively quickly to DAT (NASDAQ: ROP) in July. 

DAT is a subsidiary of Roper Applied sciences.

“The outdated Convoy was constructed into AscendTMS a few years in the past,” Higham stated in an electronic mail to BigRig. After Convoy closed, he stated, “the outdated Convoy was stripped out, however the expertise that DAT finally obtained, renamed Convoy Platform, is now totally baked into AscendTMS.”

“This new market or change strategy permits any dealer, massive or small, to plug into the DAT Convoy Platform through their TMS and conduct digital freight matching and transacting inside their TMS, with the Convoy Platform controlling the entire information and communications between the dealer and service,” Higham stated.

The one entry to the Convoy Platform is thru a TMS, Higham added. “It should be plugged right into a TMS to work, because the TMS programs comprise all of the wanted information for the dealer and service to work collectively digitally,” he stated. There isn’t a standalone providing of the Convoy Platform, he added.

AscendTMS is as of now the one “multi-tenant TMS that helps Convoy Platform,” Higham stated. 

 “A load posts mechanically to the Convoy Platform, Higham stated, the place the expertise–lengthy thought of an business chief–can “immediately match a load within the TMS with an authorized and vetted Convoy Platform service,” Higham stated.

The way it will work

Higham described a course of that he says will permit customers of Convoy Platform to finish the reserving of a load by means of full digitization. 

The Convoy Platform will match dealer and service or shipper and service, would be the device for negotiation and acceptance of bids and affords, distribute no matter corresponding data is required for the load to be dispatched in addition to post-loading documentation, and each pays the service and payments the dealer. 

The method, Higham stated is “100% digital and automatic.” Whereas the inevitable points with some share of the hundreds will come up and be rectified by the old school strategies–cellphone, electronic mail, messaging–”for many hundreds, 100% of the method is totally digital and carried out between AscendTMS and the Convoy Platform app.”

Whereas on the floor that sounds much like what different digital brokerage providers do, Higham stated the DAT/Convoy Platform providing doesn’t act as a dealer.

Job description: interpreter

Higham described the Convoy Platform’s capabilities throughout the TMS as an “interpreter.” The platform “strikes information backwards and forwards in actual time, and it’s the digital conduit that makes every thing work between the dealer and the service,” he stated. 

HIgham stated in a digital brokerage operation like Uber Freight or JB Hunt 360, these firms are the brokers, so that they personal the brokerage expertise. What’s driving the Convoy Platform providing is a software program providing that is sort of a conduit, not brokerage expertise which continues to  reside with the 3PL using the Convoy Platform..

The wedding between AscendTMS and the Convoy/DAT hyperlink might be seen as one other skirmish in what has been known as the “load board wars.” Moreover the large two of DAT and Truckstop.com, there are load board-like choices out from Trimble (NYSE: TRMB), and the problem of fraud on load boards has helped drive initiatives at current firms.  

Convoy Platform’s presence within the AscendTMS providing doesn’t alter providers it already had, Higham stated. Guide postings to DAT can nonetheless be made by means of the TMS, in addition to making hundreds seen to the Convoy Platform resolution. AscendTMS additionally has entry to different main load boards like Truckstop, Higham stated. 

In a LinkedIn publish, Invoice Driegert, govt vice chairman of the Convoy Platform at DAT, stated the worth of the Convoy Platform providing “(wants) a number one TMS that has built-in at each step of the method to simplify and automate it for you.”

He stated AscendTMS has “jumped in with two toes and (constructed) essentially the most full finish to finish integration of the Convoy Platform.”

Extra articles by John Kingston

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The publish 3-way combo emerges for digital load matching: DAT, AscendTMS and Convoy appeared first on BigRig.

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